Tonde Sibanda

Motivational speaker, and world renowned contemporary Christian singer-songwriter and televangelist, Mike Murdock has urged Zimbabwean businesses to be principled and serve the interests of their customers.

Speaking at a Business Turnaround Strategy that was hosted by a local Pentecostal Christian denomination, at a local city hotel this morning, Murdock said business is all about keeping customers at heart by offering quality services all the time.

He said since business and its survival depends on mutual agreement, trust, endorsement, and credibility it is always critical to value one’s clients.

“Business is solving a problem for an agreeable price, and as such it is important to understand your clients, treat them with respect, so as to create a memorable experience between your business and them,”

Murdock said most businesses are failing to prosper because of their lack of principles and disregarding the dynamics that govern the laws of economics, that satisfaction should guarantee the customers’ money back.

At the time where most businesses are failing to stay afloat, as the economy continues to face challenges, Murdoch has also implored business persons in Zimbabwe not to underestimate the power of constantly training their staff.

“An un-trained staffer is dangerous to any business venture; he or she can cost you millions of dollars in the matter of minutes, as can make a mistake that can prove to be too costly, because of lack of knowledge.

“Train your staff to always speak vocabulary of the business environment, as a brand ambassador of the company,” said Murdock.

The renowned and contemporary Christian singer-songwriter and televangelist has come at the time most businesses in the country are either downsizing or closing shop as the country continue to battle de-industrialisation.

The deterioration in service delivery, shortages, and the current decay in this economy has left those providing a service or selling goods which are scarce have developed a measure of rudeness. Customers are being short changed amid unfriendly attitude from shop assistants.

The meeting was attended by a number of entrepreneurs, and economists that included Dr Nigel Chanakira.